💻 Fast Wins Through Strategic Blogs

Challenge: A client facing stalled online sales needed a way to re-engage customers and boost conversions.



What I Did: I created strategic blog content rooted in storytelling, customer insights, and SEO best practices.



Result: Every new post consistently led to fresh customer purchases within 24 hours of publishing, sparking immediate sales activity and helping rebuild ongoing customer engagement.

🧁 Food & Bakery: Sweet Clarity

Challenge: A bakery brand offered items that were naturally gluten-free (like chocolate-dipped apples), but didn’t label them as such. Some apples included toppings with hidden gluten (like cereal or crushed candy bars). For gluten-free shoppers, that lack of clarity posed a trust issue waiting to happen.

What I Did: As a gluten-free consumer myself, I flagged the issue and recommended clear gluten-free labeling across product listings and navigation. I also suggested updating product descriptions with allergen information to help the brand avoid confusion and better serve their health-conscious customers.

Result: Improved clarity, increased trust, and positive client feedback for identifying a blind spot they hadn’t considered.

🪵 Voice That Built the Brand

Challenge: An ecommerce brand in the home goods space had a generic voice and outdated product descriptions that didn’t reflect the quality or craftsmanship behind their offerings.

What I Did: I rewrote 125+ product descriptions and developed a bold, rustic-luxury brand voice tailored to their Texas-made products. Every word was created with mobile-first UX and SEO in mind.

Result: A 55% lift in annual sales and a brand voice that finally matched the product.