Hey there! I’m Lindsey Johnson, a Shopify specialist, strategic copywriter, and brand storyteller.
Strategic copywriter and Shopify specialist bringing brand stories to life while optimizing conversions. With over five years of hands-on Shopify experience, from full site launches and migrations to optimizing UX, SEO, and email flows, I help small businesses convert browsers into loyal customers.
WHAT I DO:
| Showit & Shopify Copy | Creating a brand voice and SEO-friendly copy that resonates. No matter which platform your site calls home. |
| Shopify Store Strategy | Designing category structures, managing collections, writing product descriptions, and supporting migrations and redesigns. |
| Retention & Store Management | Guiding abandoned cart flows, integrating apps, training clients, and overseeing ongoing store improvements. |
| Data–Driven Brand Strategy | Using Shopify analytics and more to make content decisions that align with your goals and move the needle. |
BACKGROUND:
I launched my own Shopify store in 2019, then spent years supporting over 20 small businesses through an agency. Along the way, I've tackled everything from abandoned cart campaigns to app integrations to B2B wholesale setups. Now, I'm bringing those skills to clients looking for steady, strategic growth on Shopify.
MY APPROACH:
Every brand has a story, and I build content and strategy to serve it. My work blends creative storytelling with conversion focus: simplifying the customer journey, reducing friction, and driving action. This thoughtful strategy ensures every word, click, and campaign helps your business grow.
OUTSIDE OF WORK:
When I’m not managing a client's Shopify storefront, writing copy or perfecting a brand’s voice, you can find me cooking up a healthy meal or looking for my next travel destination. I find inspiration in everyday life, and my mind is always reeling with new ideas! I’m always learning something new and growing, just like the brands I work with.
MY SKILLS
✍️ Website & Landing Page Copy
- Brand voice development that clicks with your customer
- SEO-optimized storytelling that sounds human, not robotic
- Messaging built to convert—on every screen
🛍️ Shopify Store Copy & Management
- High-impact product descriptions (written and optimized)
- UX-enhancing navigation + category structure
- Ongoing store management and client training
- Experience in migrations, redesigns, and full refreshes
📊 Brand Strategy & Data-Driven Direction
- Create client's tone-of-voice + brand messaging
- Data-backed content decisions using Shopify & Faire
- Collaborate cross-functionally with creatives, web developers, and social media team