My Skills

✍️ Website & Landing Page Copy

For Showit, Wix & Shopify

  • Brand voice development that clicks with your customer
  • SEO-optimized storytelling that sounds human, not robotic
  • Messaging built to convert—on every screen

🛍️ Shopify Store Copy & Management

  • High-impact product descriptions (written and optimized)
  • UX-enhancing navigation + category structure
  • Ongoing store management and client training
  • Experience in migrations, redesigns, and full refreshes

📊 Brand Strategy & Data-Driven Direction

  • Create client's tone-of-voice + brand messaging
  • Data-backed content decisions using Shopify & Faire
  • Collaborate cross-functionally with creatives, web developers, and social media team

Hey there! I’m Lindsey Johnson, a strategic senior copywriter and brand storyteller.

I create copy that not only resonates but also drives action. With years of experience in developing brand voices, optimizing website copy, and creating data-driven content strategies, I’m here to help your brand connect, convert, and grow.

I believe in the power of storytelling—every brand has one, and I love bringing it to life in ways that matter. Whether you're looking to boost SEO, improve your site’s user experience, or create a voice that’s authentically you, I thrive on making every word work harder.

🌱 What Drives Me

I’m passionate about helping brands find their true voice. In a world where everyone’s vying for attention, it’s easy to get lost in the noise. That’s where I come in—my goal is to help you stand out and build an emotional connection with your audience, one word at a time.

🔧 My Process

From research to execution, my process combines creativity with data. I dive deep into your brand’s goals, audience, and messaging to create content that aligns with both your vision and your strategy. I aim to create clear communication for your customers (the less questions they have about a service or product the more likely they are to hit that checkout button!) and delivering measurable impact for my clients.

🖋️ Outside the Work

When I’m not writing copy or perfecting a brand’s voice, you can find me cooking up a healthy meal or looking for my next travel destination. I find inspiration in everyday life, and my mind is always reeling with new ideas! I’m always learning something new and growing, just like the brands I work with.